It’s that time of the year when brands put their best foot forward with festive campaigns. However, giving the usual route a spin, furniture e-commerce player Pepperfry has made brand ambassadors Kareena Kapoor Khan and Saif Ali Khan into memes for their Diwali campaign.
In a conversation with exchange4media, Naveen Murali, Head of Marketing, Pepperfry, shares insights into the memefied campaign and how it is relevant for the core TG of the brand. He also speaks about building an aspirational brand, the marketing strategies, and online vs offline sales among other things. Click here to continue reading