“While a lot of sectors were seriously impacted due to the lockdown, there were a few that got tailwinds due to the lockdown. One such segment is the online furniture industry. The pandemic has led to an increase in digital adaption across the country, making people who weren’t really shopping online come on board. The category also got a boost as with people staying at home, there was a need to furnish homes with suitable furnitures to make their houses suitable for working from home. Even students attending classes from home need proper furnishing to make the experience comfortable and it has led to more and more people spending on buying furniture online.
Therefore it is not surprising that Pepperfry has been witnessing a steady increase in demand and growth since May. In fact, in October, Pepperfry surpassed its pre-Covid sales volumes, and that too by 50-60%. Click here to continue reading“