Right in the middle of the festive celebrations, I was invited to the launch of the Pepperfry Studio. One of the most successful and highly versatile e-commerce portal pepperfry.com decided to bring its products to the market where a consumer can live the product before making the buying decision. A fast-paced design-centric studio that will not only give you a feel of the product but will also house designers and decorators to help you choose from the wide range of products that are on offer.
How many times have you seen an amazing product online and did hit the purchase button for the lack of knowing about the quality or for the reason of whether the colour fits in your colour scheme or even for wondering where to place it in the house. If your answer varies from a few times to numerous, Studio Pepperfry is the place for you.
While speaking to their in-house corporate team, we at iCynosure gathered that the Studio is going to be promoted as a concept store showcasing a curated range of furniture products to serve as a design inspiration for buyers.
Along with the cutting edge designs in varied wood finishes and colours a consultant shall always be available to assist through the experience. Additionally an expert shall offer free in-store design consultancy on products ensemble to furnish homes that are aspirational while reflecting the latest and best in contemporary home design.
Probing further we were amazed to find out that there would be no sales in the studio, so as to put the buyer at easy and give them the time to decide. However should you want something, the consultants do assist you to purchase the said products online. With it’s reach in even the 2nd and 3rd tier cities of India, Pepperfry plans to launch new studios in other parts of the country as well, clocking in about 25 Concept Studios all over India by end of 2015.
Studio Pepperfry is a step up from the routine mid-market online furniture store to a high end design house. The idea is said to have been born out of what has been observed over the years through the purchase pattern at pepperfry.com.
Whether you’re looking to decorate your home or not, I would strongly advise you to drop in at the studio at Kanjurmarg, Mumbai for a personal experience of the initiative. When you visit do share pictures of what’s on display as they plan to change the décor scenarios every month to do justice to their humongous range of products.
Be Floored,
– Heena
(This article was originally published on : http://www.icynosure.in)
