Why Pepperfry isn’t worried about the entry of IKEA or Pottery Barn

The furniture marketplace is largely unorganised, say founders Ambareesh Murty and Ashish Shah, so the big win is for whoever organises the unorganised space, be it a big international player like IKEA and Pottery Barn or a homegrown Indian brand. “When a player like this comes in, we’re happy; we are all collectively going to organise the unorganised sector,” explains Murty.  Click here to continue reading

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Why Pepperfry isn’t worried about the entry of IKEA or Pottery Barn