The furniture marketplace is largely unorganised, say founders Ambareesh Murty and Ashish Shah, so the big win is for whoever organises the unorganised space, be it a big international player like IKEA and Pottery Barn or a homegrown Indian brand. “When a player like this comes in, we’re happy; we are all collectively going to organise the unorganised sector,” explains Murty. Click here to continue reading
