Crunching delivery window: The sooner the better

Three months into its 24-hour delivery gambit in select markets, online furniture and home goods brand Pepperfry says there has been a 18-32% uptick in demand in those cities. The company is working to extend the service to markets beyond Mumbai, Delhi-NCR and Bengaluru where it piloted the programme. At the same time, with the addition of 100 more studios in the last 10 months, the brand is looking to become a “neighbourhood kind of store”. It currently has 195-plus studios across 100 cities.Click here to continue reading

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Why Pepperfry isn’t worried about the entry of IKEA or Pottery Barn
Crunching delivery window: The sooner the better