And The Pantone Colour Of The Year 2018 Is…

A dramatically provocative and thoughtful purple shade, PANTONE 18-3838: Ultra Violet

Why Ultra Violet? The colour is supposed to communicate originality, ingenuity, and visionary thinking that points us toward the future. Some think it’s moody, some think it evokes the mysteries of the cosmos, some think it’s got a rich royal vibe to it and some always think of Prince when they see a shade of purple (we’re guilty as charged). The colour can mean different things to different people, but we can’t undermine the sea of infinite creative expression our minds set sail in. A statement focal point? A tasteful accent? A great pairing with pastels and blues? A super-saturated romantic space?
Big Instagram-worthy moments are in store here, feast your eyes on some Ultra Violet inspiration.
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And The Pantone Colour Of The Year 2018 Is…